erik uvhagen

Adidas Originals collaborated with Kano on ‘3 Bar Superstar’, a campaign designed to spotlight undiscovered music talent. The artist removed three bars from his iconic track ‘Pan Fried’ and invited the audience to drop their own three bars in its place for a chance to become the new voice of today’s culture.

The fully integrated campaign, part of Adidas Originals’ 50 year celebration of the iconic Superstar sneaker, picked up two Cannes Lions.

Watching matches in pouring rain. Eating strawberries like it's going out of fashion. Cracking open a tube of fresh tennis balls just because you love the smell.

It's a Wimbledon Thing.

A campaign celebrating the spirit of The Championship around the world. Shot in lockdown and launched the year after.

Directed by US through Academy.

The stuff in our life tells the story of our life. Whether you need to buy, sell, or perhaps both, eBay is there to help keep life moving - no matter what happens.

Directed by Matt Devine through Biscuit and narrated by the inimitable Toby Jones.

Innocent Plus Juice and Innocent Super Smoothies are so full of fruit, veg and vitamins that it was impossible to fit everything we wanted to say into one advertising campa-.

Directed by Abbie Stephens through MythSmyth with music composed by Luca Antoniazzi at Lostboy.

The client asked us to write three radio ads. We ended up writing 40,964.

A series of top-and-tail idents for Gala Bingo's sponsorship of The Chase on ITV. Using the well-known format of The Chase, we created our own game show where the answer to every question was 'Bingo'.

A series of idents for Volvo UK's sponsorship of SKY Atlantic, running alongside premium programming such as Game of Thrones, Fortitude and Westworld.

Celebrating the art of film-making, these award-winning spots compare and contrast the explosive drama of a Hollywood production to the no-less-dramatic natural beauty of Sweden. 

Fall directed by Juriaan Booij through RSA, Summer and Winter by Sebastian Reed through Believe / Camp David. 

In 2020, Pringles revealed Mr. P’s new look, as the iconic brand character shaved for Movember. This was the first time Mr. P had gone moustache-less since Pringles launched in 1968 and was doing so to raise awareness and to get more men talking about their mental health.

The Pringles and Movember partnership launched on Pringles social channels, with branded point of sale in over 800 Tesco stores nationwide.

In celebration of its centennial, Grey did what the agency's founders couldn’t back in 1917 - put their Jewish names on the door.

· 229,000+ Linkedin impressions
· 19 million total social impressions
· 6.64 million PR impressions
· 14 rival ad agencies & 8 industry bodies pledged support

The idea got a nod in Cannes Lions, Campaign Big, Creative Circle and even ended up in the Permanent Collection at Jewish Museum London.

A special shoutout to George Goldsack, who spearheaded the design on this project and made the rest of us look like heroes.

Management Today, CNBC, AdWeek, It’s Nice That, Campaign, The Drum, More about advertising, AdAge, Creativity Online, Media Post, Creative Pool, Marketeer, News Dog, Business Insider Australia, The Inspiration Room, Advertolog, Little Black Book, Design Week, The Jewish News, AdAge, AdLatina, LS:N Global, The London Egotist, Pubblicita Italia, Marketing Directo, Biz Community, The Times of Israel, JP Updates, PR Week, L’ADN

Human Made Stories isn’t just branded content. It’s a TV-show. A Volvo original series which premiered exclusively on SKY Atlantic, alongside shows such as Game of Thrones, Fortitude and Westworld. It was the first time in history that the channel allowed any brand to be part of its actual programming. It’s not every day your work is featured in the TV-guide.

Gold in Ciclope, Merit in One Show, Shortlist in Shots Awards, Nomination in The Drum Content Awards and more.

Directed by D.A.R.Y.L through Pulse Films.

Love it or hate it, the Effie Awards recently celebrated 50 years. Priceless. We got tasked to promote their new finger lickin' good award '5 For 50', which celebrated campaigns that had been consistently effective over the last 50 years - because as some contestants would put it, 'good things come to those who wait''. For a chance to win, we told marketeers to simply enter now. Seriously, Just do it. Why? Because you're worth it.

Just Eat marked the start of the 19/20 Premier League season with a lineup of badly synced lip-syncing idents. Instead of discussing the ins and outs of the latest footy drama, each pundit on BT Sport used their on-screen charisma to chat about their favourite takeaways.

Written and directed by Erik Uvhagen through Craft Worldwide.

The Duracell Bunny was first introduced in 1973 and has since become one of the most recognisable brand characters in the world. As such, its visual identity and behaviour is guarded by strict guidelines; always happy and smiley, fun and energetic. This film was a turning point. Working in collaboration with MPC Mikros in Paris, we created a powerful Christmas story where Bunny expressed a whole new range of emotions.

"Those who can, do; those who can’t, teach."

Inspired by George Bernard Shaw’s famous proverb, we kicked off a new season of fantasy football for Britain’s favourite tabloid The Sun. Press ads portraying less than gifted athletes reassured young male readers that it’s fine to keep dreaming about getting rich from football. Just sign up to Dream Team today for a shot at winning £500,000. 

The campaign, brilliantly shot by Paul O'Connor, picked up a pencil in D&AD, Gold in Creative Circle and more.

Floral artist Maurice Harris brings his ideas to full bloom with the new Surface in the launch of this global Microsoft campaign. From processing power and brilliant touchscreen to all-day battery and stunning graphics, the new Surface family can make your imagination a reality.

This concept was written by me then brought to life by the Microsoft team at McCann New York.

It’s hard to say exactly what makes driving a car unique or pleasurable. It’s the combination of different factors, some of which the you are conscious of, many of which you aren’t. With the V40 R-Design there are lots of lovely small design details. In isolation they may not seem that significant but they all combine to create an incredibly satisfying overall experience. We likened this to an extraordinary piece of music performed by an orchestra, each small component playing its part in the overall piece. The film features Marie Rosenmir, one of Sweden's most respected Conductors. 

Despite shooting in the eye of a hurricane, directors Leila & Damien de Blinkk did a beautiful job. Requests for test drives increased by 263%, making this the most effective ad in Volvo UK history. 

Vodafone wanted small businesses to discover how its hi-tech RED solutions gives an edge over the competition.

We traveled back to more conservative times and created oil paintings that showed how 'the business that thinks forward, gets ahead'. 

In selected spaces the artwork was adorned with giant gold frames.

Illustrated by Jon Berkeley, Anne Sharp and David Lawrence.